You searched for: "happiness"

The results has been filter on Tags containing Future.
ANA has found 19 results for you, in 423 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The stochastic conditional hierarchy of brand values

This paper proposes a hierarchy of brand values which must be met in order for a brand to be properly positioned in a meaningful long-term and a strategically-competitive manner. These brand values include generic properties functional attributes ...

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Author: Martin C. van Herk
June 15, 1998
×

Citation

van Herk, M. C. (1998a, June 15). The stochastic conditional hierarchy of brand values. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-stochastic-conditional-hierarchy-of-brand-values